WILDLY DEVOTED TO THE CRAFT OF TRANSFORMATION

We find the series of 10 degree shifts that change everything

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What’s Wild Alchemy?

Wild Alchemy is a catalyst for creative evolution. A way of thinking that transforms leaders, teams and brands through artistry, strategy and bold honesty—unlocking the magnetic energy that fuels success.

We ignite transformation with 10-degree shifts—small, deliberate recalibrations that unleash massive impact. With our direction, friction becomes flow, tension becomes trust and ordinary becomes inspired.

Because business is more than process and profit—it’s people. We bring energy, alignment and courage to rooms that feel heavy. Leaders leave feeling relieved, Teams leave feeling connected and everyone leaves lighter, braver, clearer and more inspired (some say they even fall in love with their jobs again.)

We don’t deliver theory--we create an alchemic shift that turns your people into elite performers individually and collectively. It’s a matter of creating connective tissue through shared perspective, language, tools and expectations—and creating solutions in the room that

everyone can rally around enthusiastically.

Our work with some of the biggest and best brands in the world –with many of the same issues—provides a toolkit of best practices and fabulous ideas that propel business forward. Most of the issues creative companies face are common—and we’ve found ways through that punch through—they’re proven.

We believe that the grass is greener where you water it, and we embed this idea across even your most jaded employees—shifting how everyone shows up and works together.

“Surround yourself with people who reflect who you are and who you want to be.

Energies are contagious.”

REASONS TO WORK WITH ME

Instant Gratification

Transformation happens in the room when people are inspired to grow and reset dynamics and

habits. Change is immediate and lasting.

Proven Game Changers

Our frameworks, thinking, tools

and insights shock the status quo and provide a clear way forward.

Anti-Silo

Many companies are plagued by silos and many consultants only support one lane. Our experience and expertise is cross-departmental, spans seniority levels and

touches discovery, recommendations and activation to provide the connective tissue and engagement that raises all ships.

Plus—it’ll be fun. People rave about valuable skills shared in a way that inspires them. We love laughter as much as efficiency.

Meet Lynette

CEO and Chief Strategist of Wild Alchemy, Lynette is an experienced moderator, retreat and workshop facilitator, and professional speaker.

I started working as one of the US’s first American-born strategists—for The Richards Group— which means I was trained in the classic style by a creative genius (Stan.)

After moving to DDB and BBDO, I needed to teach my strategic people to be more creative and my creative people to be more strategic and my training/workshops were born.

As a freelancer, I got clients aligned on customer insights, what their brands stood for and what their ads should say, but they couldn’t activate

it. And my culture work was born.

I am an expert facilitator, qual researcher, trainer, author and artist.

Lynette is a growth agent for brand-centric companies and their agencies. She understands the unique challenges brand builders, internal and external agencies and communications leaders face—and how people can work better together in today’s hybrid and fragmented world. She not only gets everyone on the same page, she inspires and activates them.

As a strategist who can gain insight, as an author who is also an engaging speaker and a branding expert who can expertly facilitate discussions while leveling-up the collective understanding, Lynette is uniquely suited to tackle the issues that get in the way of people and brands doing their best work

HERE IS HOW I HELP

LEADERSHIP | BRAND | PEOPLE

By designing information to align teams, we set people and teams up to solve their own problems and ignite enthusiasm to change.

Leadership

By resetting leadership teams’ collective responsibilities and

talent assessments, they begin to work together in an integrated way (more autonomously) and

better manage their types of employees.

Brand

By determining why people love the brand and what makes it

unique, we identify the best way(s) to communicate to make

the brand magnetic (and how to innovate from strengths.)

People

By identifying the levers that drive your culture, we recalibrate

them to reduce friction, increase efficiency, productivity, creativity,

unity and happiness.

HOW TO WORK WITH ME

FACILITATED WORKSHOPS

Whether signature topics like Killer Briefs or custom-designed overview of critical topics, my workshops work. They can be held in half or full-day sessions, in-person, remote or hybrid. Team leave with a shared understanding and practical, actionable steps to put new habits to work. More importantly, they leave with a shared sense of purpose and excitement.

SPEAKING

Whether signature topics like Killer Briefs or custom-designed overview of critical topics, my workshops work. They can be held in half or full-day sessions, in-person, remote or hybrid. Team leave with a shared understanding and practical, actionable steps to put new habits to work. More importantly, they leave with a shared sense of purpose and excitement.

PROJECTS

Whether signature topics like Killer Briefs or custom-designed overview of critical topics, my workshops work. They can be held in half or full-day sessions, in-person, remote or hybrid. Team leave with a shared understanding and practical, actionable steps to put new habits to work. More importantly, they leave with a shared sense of purpose and excitement.

WHAT YOU’LL GET

Overall, our clients love having a renewed sense of

  • Clarity

  • Alignment

  • Inspiration

Across leaders, teams and/or the organization which leads to intagible improvements in integration, ease and happiness (which improves productivity, reduces friction and helps you win the war for talent.)

And can also lead to tangible growth results (like one new wine brand that met its 5 year goals in 6 months, for example.)

Nice words to show the benefits of types of things I do for clients

THE WRITTEN WORD

These physical books are available for workshop attendees, in the store or on Amazon:

Killer Briefs - A crash course in an ideal framework and practical ways to approach each question for peak clarity and inspiration.

Momentum - A workbook-style collection of tools that will create positive shifts (at the intersection of work and life.)

Booklets on various topics are available on the store.

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